Features

See how this works and what you can share with your sellers and prospects.

The Ideal Buyer Personas report

Built around one specific property using the facts of the actual listing.

Three researched buyer personas: See who is most likely to buy a particular home, what matters most to each buyer, and what could motivate them to act. Every persona is based on the property itself, not a generic template.
Area, price and objection analysis: Get the context behind the personas, including how the property fits its area and price point, plus the questions or objections prospective buyers are most likely to raise.
Grounded in the real listing: Just provide the listing link and the report is built from the property's actual listing data, otherwise details are retrieved via web search. With a RealBird listing, the information comes directly from the structured property feed, including a print-resolution listing photo when available.
AI generated, editable by you: Use the AI-generated report as your starting point, then change any figure or wording you want. Each save creates a new version, so you can return to an earlier version anytime, and the PDF automatically updates to match.

Seller-facing branded formats

Create the report once, then share it in several professionally branded formats.

A seller mini-site

Share a polished, branded page with your seller that opens easily on any phone with no login required. It includes your name, photo, company logo and licence number. Each page uses a private, unguessable link and is set not to appear in search engines.

A branded PDF

Download the complete report as a polished PDF for email, print or your listing presentation. Whenever you update the report or your branding, the PDF updates too, so the next copy you download always reflects the latest version.

An editable Word export

Prefer to make your own edits? Download the report as a .docx file and customize it in Word. A fresh copy is generated each time using your latest report content.

A print-ready postcard

Create a 6″ × 4.25″ postcard with a QR code linking directly to the seller mini-site. When the listing photo is large enough, it can be used as the postcard background. You can also download the QR code separately and use it in your own design.

White-labeled with your branding

Everything your seller sees is branded as your own.

Your details on every surface

Add your headshot, company logo, name, title, phone, website and licence number once. Your branding then carries across the mini-site, PDF and other seller-facing materials automatically.